Paul Kwabena Asare

Creative Director

© Paul Asare | All Rights Reserved.

The IAA Africa Rising event is a renowned platform that celebrates the remarkable creativity, innovation, and growth within Africa’s marketing and advertising industry. It highlights the dynamic contributions of African professionals and brands, and provides a space for sharing ideas, fostering collaboration and recognizing the achievements that are shaping the future of Africa.

A visual tribute to Angela Davis, reimagining her legacy through a striking, contemporary redesign of her classic poster. The design draws inspiration from bootleg aesthetics, challenging the concept of history as fixed and unchanging. Each element of the design, from composition to texture, embodies themes of resistance and hope, illustrating the power of art to amplify voices and drive social movements.

The IAA Africa Rising event is a renowned platform that celebrates the remarkable creativity, innovation, and growth within Africa’s marketing and advertising industry. It highlights the dynamic contributions of African professionals and brands, and provides a space for sharing ideas, fostering collaboration and recognizing the achievements that are shaping the future of Africa.

A series of advertising campaigns were designed and implemented to capture and convey the essence of MTN’s brand identity, while also resonating with a wide range of consumers throughout Ghana. These campaigns placed a strong emphasis on visual storytelling and creative concept development to ensure the brand's message was communicated clearly and effectively.